Subtotal by: Select this filtering option and the subtotal option if you want to break-down the report results further.There are the following filtering periods available: Date: Select the date you are interested in, and then click Refresh.The report provides the following filtering and sorting options: Once the filter is set up, at the bottom of the filter section, click the Refresh button to display the report data by the filter criteria. To set up a filter, select one or more filtering options. To get the exact information you need, you can apply filters to the report. Daily sales data can be compared to the average sales data for the same day in the previous year.Daily sales data can be compared to the sales data for the same day in the previous week.The daily sales data can be compared in the report in the following ways: The Daily Sales Comparison Tracker report provides the information on the daily sales data for the selected station tags for a certain day. The Daily Sales Comparison Tracker report can be opened at all levels:įor more information, see Viewing Reports. You can find the report at Reports > Accounting > Review Sales > Daily Sales Comparison Tracker. By doing so, you can ensure that you're making data-driven decisions that will help your campaigns succeed in the long run.This section describes the specifics of accessing and interpreting the Daily Sales Comparison Tracker Report. So, the next time you're measuring the success of your campaigns, consider looking beyond ROAS and exploring the benefits of tracking daily sales ROI.
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By measuring the daily revenue generated by a campaign, advertisers can more accurately measure the success of their campaigns and make more informed decisions about how to allocate their advertising budgets. Daily sales ROI is a more accurate metric because it takes into account the daily revenue generated by a campaign, rather than just looking at the overall return on ad spend. For example, a user may see an ad but not convert until several days later, meaning that the revenue generated from that conversion would not be factored into the ROAS calculation. This can lead to missed opportunities for growth and revenue.įurthermore, even if conversion tracking is accurate, ROAS doesn't take into account the time it takes for a conversion to happen. Inaccurate ROAS numbers can prevent campaigns from scaling up, as advertisers may be hesitant to increase their spend if they are not seeing the expected return on that spend. This is because ROAS is heavily reliant on accurate conversion tracking, and if that tracking is not accurate, then the ROAS numbers will be inaccurate as well. While ROAS may seem like a simple and effective metric to use, it can be misleading, and it can actually hurt sales in the long run. On the other hand, daily sales ROI is a metric that measures the amount of revenue generated on a daily basis compared to the amount of money spent on a campaign. ROAS, or return on ad spend, is a metric that measures how much revenue a campaign generates compared to how much money was spent on that campaign. This is particularly true when it comes to metrics like ROAS and daily sales ROI.
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However, when it comes to measuring performance, we often rely on metrics that don't necessarily provide the full picture of our campaigns' performance.
Tracking daily ROI provides a clearer picture of campaign effectiveness and ensures accurate metrics for scaling up.Īs digital marketers, we all know that measuring the success of our campaigns is critical for our clients and our own success. Measuring marketing success solely by ROAS can be misleading.
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